"WIIFM"–A STEP-BY-STEP GUIDE TO GETTING YOUR PHYSICIANS ON BOARD
CVSL leaders know this story all too well. With physicians working against you, the success of your initiative is in jeopardy. However, when your initiative has physicians who are actively engaged and pulling for your initiative, it is a different experience altogether.
“If you dictate to physicians, you’ll fail,” says Nolan. “You want to seek their input so they have ownership. Plus, they’ll have great ideas that will make the initiative more successful.”
You want to be sure to point out what’s in it for the physician. Make it clear how they will benefit. Will they get access to new equipment? Greater capabilities of square footage? Will they get additional staff? Will they make more money? Reinforce those things when you speak to physicians about the initiative.
Co-management of the Cardiovascular Service Line: Using Hospital-Physician Alignment to Achieve Common Goals
By Bruce Payton and Kristin Truesdell
Journal article from Cath Lab Digest
This article discusses the use of a comanagement system as a strategy to achieve physician alignment.
Hospital-Physician Collaboration: Landscape of Economic Integration and Impact on Clinical Integration
By Lawton Robert Burns and Ralph W. Muller
Journal article from The Milbank Quarterly
This article analyzes the hospital-physician partnerships that focus on the economic integration of hospitals and physicians and the goals they are designed to achieve.
By Brian Contos
Article from Advisory Board
An interesting and somewhat surprising hypothesis.
You Might Also Be Interested In
Have a story you’d like to share or a topic you’d like to see discussed? Tell us more