Building Strong Relationships. One of our greatest strengths are the relationships that our Sales and Marketing groups have cultivated with our customers. They work closely with clinicians – to educate them, solicit their advice, and listen to their feedback. Through one-on-one interviews and Medical Advisory Boards, our sales force has paved the way for the future success of the TAXUS product. We have the ear of clinicians. Perhaps more importantly, clinicians have ours as we listen to their clinical needs, concerns, and ideas.

At the same time, our sales force is being greatly expanded. They’ve undergone extensive training – both in person and through e-learning. Our launch planning goes well beyond typical sales training; it allows our people to effectively and knowledgeably educate clinicians about our drug-eluting stent program.