|
Express2™
Stent System
In 2002, we shifted the market when we launched
the Express2™ stent system in Europe and the United States.
This launch, particularly in the U.S., was a significant achievement
and a success by all measures. From an execution standpoint, we
exceeded our goals through the combined efforts of operations, supply
chain, launch planning, and sales force.
The introduction of the Express2 stent system demonstrated
our ability and determination to deliver the latest and most essential
technologies to our customers. The Express2 stent system presented
the opportunity to recapture significant market share in the coronary
stent business. Weeks after its launch, the Express2 stent system
tripled our U.S. stent market share from 6 percent to 18 percent.
By the end of the fourth quarter, we had captured approximately
24 percent of this market.
|