| It is appropriate that at this time
we complete the evolution of our corporate identity and present
ourselves as one company unified under one brand. For us, this means
being known simply as Boston Scientific and no longer using divisional
names. Our new master brand is built on our talented employees,
the breadth and depth of our technologies, collaborative relationships
with our customers, and our sustained leadership in the medical
device industry.
As part of our new master brand, we are proud
to introduce a tagline that positions our Company as an organization
committed to further advancing medical technology: Delivering
what’s next.™ This
tagline is intended to convey the essence of Boston Scientific:
a committed, forward-looking company dedicated to executing on our
promises and bringing the latest medical innovations to our customers
and their patients. |